Sherwin-Williams, The Loneliest Color

Rediscover the beauty of color

Pantone, Benjamin Moore, plus everyone else AND their mom has a Color of the Year. So to break through the noise, Sherwin-Williams decided to do quite the opposite.

We decided to raise up our least popular hue, The Loneliest Color. This campaign featured a collection of one-of-a-kind fashion pieces created by the king of street style, Dapper Dan. Along with writing landing page copy, I got to assist with content strategy and UX design for this stunning page.