Blue Bucket Sale

You’re Gonna Need a Bigger Bucket

We were privileged to craft the digital identity for Sherwin-Williams' bi-annual Blue Bucket sale, utilizing Figma and Adobe Creative Suite to design desktop and mobile landing pages, banners and social media posts. Our goal was to create a cohesive visual identity that resonated with Sherwin-Williams' professional painter audience, in order to drive engagement and sales. Through iterative design and alignment with brand guidelines, our efforts contributed to the most successful online sales event in Sherwin-Williams' history. Our designs captivated users, boosted traffic and exceeded sales expectations, showcasing our commitment to impactful digital design and strategic execution. This campaign was so impactful, it was adapted for in-store signage as well as email campaigns and continues to be used as a north star for future Blue Bucket sales.