Sherwin-Williams, Color Capsule of the Year
Why choose one?
2024 was all about being different for Sherwin-Williams. So instead of unveiling a 2025 Color of the Year (like everyone else) we launched the Color Capsule of the Year. An essential collection where timeless meets on-trend.
I wrote the copy for this landing page and assisted with UX design. Our team also launched a Color Capsule / Color of the Year archive. I worked on copy and contributed UX ideas for that page as well.

