MCU 2020 Digital Campaign

Meet Hank. The beloved talking piggy bank mascot of Missouri Credit Union.

Hank is famous in Columbia. Seriously, when our client visits elementary schools students ask for him by name. The goal of this campaign was to share MCU’s core brand idea that members always come first. For the digital portion of the campaign we created six second pre-roll videos for YouTube, Facebook and Instagram as well as radio spots for Pandora.